Music & Arts sponsored by Raiffeisen
2012 the Music & Arts programme is again presented by the Raiffeisen-Landesbank Steiermark
Since 8 years the Elevate Festival combines a mixture of the elements discourse, music and arts. The support of funding agencies and sponsors enables the innovative and critical character of the festival as well as the low-priced possibility to participate in the events.
As last year, the Raiffeisen Landesbank Steiermark is again one of the main sponsors of the Elevate Festival. General director Markus Mair explains: „When RLB Steiermark became sponsor of the Elevate music and arts area for the first time last year I have often been asked how that goes together. But as a bank we define our responsibility for arts and culture very broad and do not only focus on certain social groups or art forms.“
Whereas the film- and discourse programme deals with the threatening yet tempting prospect of the apocalypse, the “Music & Arts” part of the programme focuses on artistic strategies and positions. The common ground that all billed artists share is the fundamentally uncompromising approach to music, far from mainstream, not settling for the easy route but opting to stretch the sound further.
Mair appreciates this concept: „It is the high-quality intellectual discourse on socio-political topics including art and especially music as one of the most important forms of expression for people who want to articulate themselves that makes the festival so appealing to us. We are facing an era that searches for new answers. Beyond conventional solutions Elevate finds the right approach to these questions and contributes creative and modern solutions.“
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